Customer-Centric Service Experience
(CCSE) - Design for Excellence
The
value of service design stretches across all industries and sectors. Companies
and organizations can create an engaging brand experience and rewarding
customer relationships through better design, not just in service - but also in
products, environments and communications.
The
application of CCSE principles and the value-adding of economic activities can
enable the customer experience to be customized
and choreographed to best achieve desired outcomes that favorably connect with
the underlying operant resources engaged by the customer.
Customer-Centric Service Experience (CCSE) methodology should
be a significant goal and objective of blueprinting, designing, and developing
new service (and enhancing the existing services) to improve customer
perceptions and experience that upgrades the service to reach an eminent
level and assure customers’ satisfaction.
CCSE design and methodology is a cross-disciplinary collaboration
and knowledge sharing function that becomes the catalyst to contextual research
that identifies new areas for service innovations and opportunities, and the
insights into new service vision and concepts derived from successful
implementations of a variety of service provisions.
Embracing CCSE methodology will help you discover how
design-specific competences can be systematically developed within your service
organization. It will require the exploration of a range of issues in the customer’s
journey such as how to look at the service process through the eyes of the
customer; how to create visible evidence of customer value and lasting impressions
of the service provider at touch points; and how CCSE design can offer companies
(policy makers and practitioners) a vision for the transformation of services
that is both profitable and pleasurable for the customer.
For more information contact Kanwar at:
www.linkedin.com.in.kanwarsingh7
Kanwar@incexecs.com
Tel: 480-773-9738
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